Whimsy

Whimsy is a platform to buy and sell gently used children’s clothing, toys and gear. The target audience is parents of children ages 0-12 years old.

This is a student project.

My role

Accessibility designer
Product Designer
UX Researcher

Responsibilities

Wireframing
Prototyping
User research
UI design
Accessibility
Branding

Project overview

The problem

Plenty of websites buy and sell only used clothing, or toys, or gear, but there isn’t one easy, profitable website where you can buy and sell all three.

The goal

Create an easy way for parents to buy and profitably sell good quality, second-hand children’s clothing, toys, and gear in one place.

Accessibility

I plan for accessibility throughout each stage of development.
These are a few examples of what I include in the design phase.

Text Size

I designed a responsive layout to ensure text will adapt to user font size preferences.

Type is set to minimum of 16 pt and the ability to resize text up to 200% of original size.

Original font size

Font size adjusted
for visibility

Gesture Labels

I include clear descriptions for UI elements that require user input. Here, I label gesture instructions for a screen reader.

Swipe left

Swipe left

Gesture labels

Alternative Text

I include alternative text for each image so a screen reader can describe its purpose, function, or content.

Alternative text

Design Process

A little crowded.

Some breathing room helps.

The picture helps too.

Getting there.

Looks good!

User Flow

Initiating sale of clothing on Whimsy

Design System

Style Guide

Typography Scale

Color

I made an accessible color scheme with a WCAG AA and AAA compliant color matrix.

Takeaway

Lessons Learned

Working on my app while learning about accessibility meant there were a lot of revisions. As soon as I learned about something new, I could picture the part of my app that was non-compliant. At first, I kept having these Homer Simpson "D'oh!" moments when I realized a feature I had just built was non-compliant. Then, I remembered that when you know better, do better. Learning is my favorite part of any activity, and I'm enjoying the journey!

Impact

Outgrown clothing, toys, or gear that might otherwise end up sitting in the garage can now be easily sold. Clothing that does not qualify for sale will be recycled instead of ending up in a landfill. Families who want good quality, affordable kids' products can save time and money by shopping for what they want all in one place.

See my other case studies

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